NEWS
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BRAND CONCEPT
WEAR THE DARKNESS,
BEAUTIFULLY.
The darkness, worn beautifully.
— Awakening always begins from the depths of darkness —
Darkness is not something to hide.
Nor is it something to fear.
There is a beauty that cannot be expressed by light alone.
Stillness.
Depth.
Fragility.
And, an irresistible allure.
It was the 17th century.
A ship was bound from France to England.
Stowed in the dark hold was
wine made in the Champagne region.
That night, in the darkness,
an unknown power slumbering at the bottom of the bottles awoke.
Bubbles popped the corks and shattered the glass,
the shock cascading from one bottle to the next, and yet another.
It was no storm.
It was no enemy attack.
No one knew its true nature.
No one could control its power.
People were terrified,
and they called that wine this.
“VIN DU DIABLE.”
—Devil's Wine—